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Hi! I’m Gillian

I’m a brand and creative strategist with over 2 decades of experience in brand development, marketing and creative strategies. Whether you’re looking for a one-person creative team to conceptualize, plan, and execute a project, or an extension of your current team to bring a fresh perspective and some extra talent, I’m here to help.

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services

What we can do together

Branding & Identity Development

Whether you’re a new company wanting to build your visual identity, or an established business looking for a refresh, I’m here to help. My services include start-to-finish branding and design projects as well as support at every phase of a project from high level direction to final production.

Marketing Strategy

Whether you want help honing in on your target market, building customer profiles and journeys or defining your values and key brand messages, I can work with you to build out a strategy framework and strategic plan that supports your organization’s objectives.

Brand Expressions

I’ll turn your business concept into a fully-expressed brand by supporting you in the development of your mission and vision statements, your unique tone if voice, and identify your brand’s personality. 

Creative Direction & Consultations

Need help managing a creative project? Someone to help you get it over the finish line? I offer consultations to kick-start your campaigns and can lead creative sprints to get your ideas flowing. If your project is stalling, I can provide direction and leadership to help your team get it wrapped and delivered.

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the work

See it for yourself

Take a look at some of my favourite projects from my career as an in-house designer as well as a freelancer. Get a little taste of what I can do, including videos with famous athletes, out of home and digital ad campaigns, packaging, identity development, brand expressions, food styling, and hand-drawn lettering and illustration.

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“I couldn’t be happier with choosing Gillian to develop the branding for our new organization. From my first meeting with her to the projects we continue to work on – she is truly amazing! She shows care, professionalism, honesty and creativity for everything related to our brand.”

 

Raila Gutman, Program Director, Pacific Screenwriting Program

 

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“I can without question say that part of the reason my gym & brand Raincity Athletics has done as well as it has is because of the beautiful branding we had done from the ground up by Gillian. Everything from keeping the designs simple, to perfect color choices, she nailed it and that’s been a big part of the success of my business in the last 5 years.”

 

Simon Damborg, Founder & Owner, Raincity Athletics & Functional Fitness League

 

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“Gillian is fast, efficient, and wildly creative. Her ability to think big and colour outside the lines helped our team push the boundaries and create powerful storytelling our audience could relate to.”

 

Joanna Schlosser Brand Manager, Accelerate Okanagan

 

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“I couldn’t be happier with choosing Gillian to develop the branding for our new organization. From my first meeting with her to the projects we continue to work on – she is truly amazing! She shows care, professionalism, honesty and creativity for everything related to our brand.”

Raila Gutman, Program Director, Pacific Screenwriting Program

 

See the Project >

“I can without question say that part of the reason my gym & brand Raincity Athletics has done as well as it has is because of the beautiful branding we had done from the ground up by Gillian. Everything from keeping the designs simple, to perfect color choices, she nailed it and that’s been a big part of the success of my business in the last 5 years.”

Simon Damborg, Founder & Owner, Raincity Athletics & Functional Fitness League

 

See the Project >

“Gillian is fast, efficient, and wildly creative. Her ability to think big and colour outside the lines helped our team push the boundaries and create powerful storytelling our audience could relate to.”

Joanna Schlosser Brand Manager, Accelerate Okanagan

 

See the Project >

“I came to Gillian for design direction but she provided so much more. She created a stronger, more unified brand voice and then helped me carry this across all platforms. Working with her to rebrand and implement specific marketing strategies resulted in a significant increase in my online revenue. Whether your business is new or in need of a freshen up, I would not hesitate to recommend her.”

Carley Mendes, Owner, Oh Baby Nutrition & Oh Baby Academy

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I live, work and play on the territories of the Skwxwú7mesh (Squamish) and Səl̓ílwətaʔ/Selilwitulh (Tsleil-Waututh) Nations, and the xʷməθkwəy̓əm (Musqueam) Indian Band.