Capilano University 2020 Brand Campaign
Creative Direction, Advertising, Brand Campaign, Billboards, Digital Advertising, Strategy, Ad Buys, Photography
The CapU “Ready” brand campaign features advertising that brings to life the CapU brand and what it means to be a student there, as well as increasing brand recognition across their target audiences. The creative is bold and confident with graffiti-like, personalized interpretations of the word “learn” which speaks to the flexible environment and wide-range of opportunities at CapU. It features real students and alumni who are ready to meet their individual goals – what are they wanting to get out of their education?
Creative Direction: Gillian Damborg
Agency Partner: Ion Design
Ad Buys & Strategy: Niki Hope
Photography: Taehoon Kim
Graphic Design: Rommel Cabanal & Chelsea Kelso
Copywriting: Niki Hope, Shannon Colin & Kirk Pedersen
Digital Support: Denise Corcoran
During the course of the campaign, CapU’s website overall garnered over 6.4-million views – an increase of more than 3.2-million views over the same period the year prior. The number of unique page views increased slightly by 3.35%.
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I live, work and play on the territories of the Skwxwú7mesh (Squamish) and Səl̓ílwətaʔ/Selilwitulh (Tsleil-Waututh) Nations, and the xʷməθkwəy̓əm (Musqueam) Indian Band.