Capilano University Lonsdale Out of Home Campaign
Campaign, Digital, Out of Home, Print, Posters, Advertising, Copywriting
In fall 2019 Capilano University adds a new learning location, CapU Lonsdale, on the second floor of The Shipyards development in North Vancouver. We created a full scale digital-fist campaign including a substantial out of home (OOH) presence. The OOH included 10 posters at the Waterfront Skytrain & Canada Line, Transit Shelters in North Van, Bus tail and SeaBus King ads. The purpose of the campaign was to get people excited about the new location and continue to raise the profile of the University. The creative was based on our core brand values and essence words, as people (even on the North Shore) are still getting to know who we are.
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I live, work and play on the territories of the Skwxwú7mesh (Squamish) and Səl̓ílwətaʔ/Selilwitulh (Tsleil-Waututh) Nations, and the xʷməθkwəy̓əm (Musqueam) Indian Band.