Lululemon Store Artwork & Reusable Shopping Bags

While working for lululemon’s in-house brand team, I created over 100 unique pieces of custom artwork for stores all over the world. They ranged from neon signage, 3D metal hand lettered type to commissioned illustrations from local artists and designers. I also led the development and strategy for our reusable shopper marketing program which included planning the designs and direction for the artwork. Because luluemon typically didn’t do any out-of-home marketing, this was seen as their “billboard” and was an important part of the brand’s visibility.