Luvo Brand Guide & Marketing Materials
Print Design, Brand Development, Branding, Photography Direction, Food Styling, Copywriting, Tagline Development
While at Luvo Inc. I worked on our brand guidelines and kept it up to date over the years, always working to refine our visual style, tone of voice, brand pillars, mission and visions statements and photography direction. The guide was always evolving, as we did, and helped to inform all of our marketing materials, campaigns and digital channels. Below are a few sample pages from that guide, some print marketing materials from over the years as well as the award-winning app, CheckIt.